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META is a new group of well-known audio industry pros whose declared mission is “to ensure the implementation of optimum standards and practices for the highest-quality music recording and delivery.” During the alliance's inaugural meeting at the recent Consumer Electronics Show in Las Vegas, founding members offered that these goals are achievable “by uniting audio professionals, technology providers and consumer electronics manufacturers.”
“Our group has been reaching out with great success to technical developers and consumer electronics groups,” says Rory Kaplan, META co-founder and president. “It was the right time to focus our efforts into a proactive mission to improve audio quality and the integrity in which it is delivered across our industry.” META co-founder George Massenburg has been named chief technical officer and standards committee chair.
Kaplan says that META plans to raise technology standards by implementing a certification program. Other META programs and services include R&D, standardization and cross-platform interoperability, as well as education and mentoring. According to Massenburg, “For some time, our industry has been lacking an objective resource to review technology from a professional user perspective. META plans to help develop a standard that can be used across all current and future delivery formats, in addition to home entertainment systems.”
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