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Shure has added to its 6,500-square-foot, two-story Technology Annex with the new Performance Listening Center (PLC), designed by Russ Berger Design Group. The PLC will aid in Shure's research, design, product development and competitive analysis efforts.
Large enough to accommodate a small band, a full drum kit and a baby grand piano, the evaluation studio's main room is bordered by an iso booth and a control room housing recording and playback gear, as well as the engineer's and producer's desks.
Rather than employing a traditional mixing surface, the control room incorporates Sony Vegas 6, Sound Forge 8, Steinberg Nuendo 3.1 and Wavelab 5 software; recording hardware includes Prism Sound ADA-8Xr 8-channel D/A converters with FireWire and two Grace Designs m802 8-channel mic pre's with remote control — all residing in a portable rolling rack. Monitoring is via ATC SCM 50 ASL active enclosures and a Grace Designs m906 5.1 controller.
The critical listening room boasts tiered seating for 14 and a bamboo floor, as well as three ATC SCM 100 ASL active monitors, a Carillon Audio Systems computer and 192kHz multichannel AES/EBU interface capabilities from Lynx Studio Technology.
Chicago-based Krueck & Sexton Architects guided the PLC's implementation. From Shure, Ken Platz, acoustical engineering manager, and Jason Milo, mechanical CAD system administrator, oversaw the design and installation of all technical infrastructure, with additional guidance provided by the company's Jim Furst, Mark Gilbert, Jon Halverson, Yuri Shulman and Glen Brown.
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